Diversity & Social Media for Gap’s “Make Love” Ad Campaign

By January 2, 2014Digitally Speaking

In fall 2013, Gap Inc.’s “Make Love” ad campaign garnered kudos for the diversity of its models but also sparked hate speech vandalism of its street posters – due to the appearance of South Asian actor Waris Ahluwalia (from the Sikh religion) and depiction of a gay male couple. In this “Digitally Speaking” segment, Jimmy Nguyen discusses the campaign and how social media allowed the community to bring attention to the vandalism and enabled the Gap company to respond quickly.