By January 16, 2012The WIN Column

Barbie dolls are usually the pretty and silent type, but a bald Barbie doll could speak volumes.  At least that’s the hope of Rebecca Sypin and her friend Jane Bingham.  Last December, these two friends launched a Facebook page “Beautiful and Bald Barbie! Let’s see if we can get it made.”  Check it out here:  https://www.facebook.com/BeautifulandBaldBarbie.

Their hope is to inspire Mattel or another manufacturer to produce a bald doll to inspire young girls and other people who have lost their hair – whether due to cancer treatment, alopecia or any other reasons.  The subject hits home for both women.  Rebecca’s 12-year old daughter is battling leukemia and Jane has lymphoma.  Their belief is that bald Barbie can encourage people to SHINE – with or without hair.

Rebecca and Jane’s Facebook page blew up after some online media publications covered the campaign.  It now has over 100,000 “likes.”
We’ll have to wait and see whether Mattel or another toy manufacturer takes up the idea to create a bald doll. 

Meanwhile, this campaign reminds us that toys can be a powerful vehicle to SPEAK to people of all ages.  Rebecca and Jane’s efforts are also another example of how ordinary people can use social media to SPEAK UP for their beliefs.

Whether we end up seeing a bald Barbie or not, this Beautiful and Bald Barbie campaign is a big WIN.